Impactium · Casablanca For those who decide in Morocco

Your biggest asset isn't being measured.

Family-owned SME or international subsidiary, people are your largest cost line. And your largest value lever. Nobody actually pilots it in Morocco. We do.

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What our fieldwork shows
140
HR field audits · Morocco · 2023-2026
28.8Bn
MAD lost annually to unaddressed executive turnover
30%
retention recovered with a structured plan · avg.
8min
for your data-driven diagnosis · free · no signup
Executive committee of a Moroccan company in a working session 02 · The recognition
02 · The recognition

You invested, hired, trained.

You signed six-figure learning budgets. Restructured your teams. Hired experienced CHROs. You didn't need a consultancy to tell you people matter.

And still, your best people leave. Training doesn't translate on the ground. Your dashboards tell you everything except what actually counts : the return on every dirham invested in a person.

03 · The pivot
Aïn Sebaâ · Casablanca · agri-food industry · 800 FTE
Real productivity
2.3×
What a productive employee delivers compared to what they cost. Your best people feel it. Your competitors are starting to measure it. Your P&L says nothing.
Impactium · FTE benchmark, agri-food Morocco · 2024
What their departure costs
6 to 9 months
of salary to replace them. Hiring, ramp-up, memory that walks out the door, team thrown off balance. None of it shows on the payroll line.
SHRM · Human Capital Benchmarking 2022
What your teams experience
17%
of employees engaged across MENA. For 83%, the engine isn't running. And that's what you pay for every month without seeing it.
Gallup · State of the Global Workplace 2023 · MENA region
The question
Your CFO knows the cost of a machine failure by the minute.
Does your CHRO know the cost of a failed onboarding?
Impactium · the question that opens
Impactium · methodology available on request
04 · The answer

We install the measurement of human capital.
In Morocco. In SMEs as in subsidiaries.

01 A consultancy that leaves with a deck. We install. We configure on your data. We stay through the handover.
02 A reseller stacking tools. An orchestrated stack. One owner. One roadmap. Data that flows.
03 A promise without a baseline. A measured starting point. A quantified target. An exit clause if the target isn't met.
05 · The chorus · field cases

Four Moroccan companies.
Audited numbers, not promises.

Agri-food, retail banking, automotive supplier, retail chain. Names anonymised at their request. Every figure below was signed off by their executive teams. Methodology available on request.

Sorting and packaging line in an agri-food plant Casablanca · Aïn Sebaâ

Agri-food group

800 FTE · 6-month pilot, 18-month rollout
−58%
annual turnover in 12 months
22% → 9.2% · measured at t+12
45 → 7 dTime-to-hire
+21%Line productivity
Modern bank branch lobby with a flow of employees Rabat · Agdal

Retail bank

2,400 FTE · 4-month pilot, 14-month rollout
+75 pts
compliance completion
12% → 87% · measured at t+6
4 → 0Sanctions / year
+3 → +41Advisor eNPS
Quality control on an automotive supplier production line Tanger Med

Automotive supplier

1,600 FTE · 3-month pilot, 12-month rollout
× 3
training translated into practice
24% → 72% · measured at t+9
−38%Quality incidents
+12 ptsShop-floor engagement
Customer in a buying journey inside a retail store Marrakech · multi-site

Retail chain

1,200 FTE · 38 stores · 3-month pilot, 12-month rollout
× 5
speed to full productivity
6 wk → 8 d · time-to-productivity
65 → 91%6-month retention
+17%Revenue / rep
06 · The workshop

Where to start?

Before we talk, get your hands on the numbers. Our diagnostics are free, open to anyone, designed to leave you with one solid figure. Whether you work with us or not.

Each one produces a number, explains the method, hands you the result.

Measure first. Then talk.
Recommended starting point
Other measurement tools
02

Cost of talent decisions

What a failed hire, a mismanaged exit or a botched onboarding really cost you. The real figure, engagement by engagement, for your company.
CFO · CEO · CHRO
6 min
Live
03

HR Decision Simulator

Hire, train, restructure? Compare scenarios side by side: cost, time, real impact. Walk away with the option that's the most effective and the most sustainable for you.
Managers · CHRO · CEO
8 min
Live
04

Employer Brand Score

An honest read on what candidates say about you, how your teams talk about their company, and your real attractiveness in Morocco.
CHRO · Comms · CEO
7 min
Live
05

Training & Anchoring Score

The real rate at which your training translates into practice. Beyond completion, what actually lands in the field.
L&D Leads · CHRO
6 min
Coming soon
06

Internal Mobility Score

Your ability to develop your people without going external. Retention, progression, succession.
CHRO · CEO
5 min
Coming soon
07 · The conversation

You made it
this far.

In one line, tell us what's blocking you. An Impactium partner replies personally within 48 hours. No bot, no sales follow-up without your green light.

Your data stays with Impactium.
GDPR & Morocco law 09-08 compliant.